1998 CITY LIVABILITY AWARD WINNERS

Outstanding Achievement Award (cities over 100,000)

Boston: Mayor Thomas M. Menino
"Main Streets"

EXECUTIVE SUMMARY


Boston Main Streets is a public-private initiative of the City of Boston and the National Trust for Historic Preservation to revitalize Boston's many neighborhood commercial districts through locally established Main Street organizations. "Main Street" is a comprehensive approach to providing merchant groups and community residents with the tools and information necessary for their historic community center to compete in today's marketplace. Its four key areas of work - community organization, promotion and image change; design and physical improvements; and economic restructuring - help neighborhood Main Street organizations capitalize on their unique historical, cultural and architectural assets while also addressing critical economic development needs around small business retention and recruitment. Fifteen neighborhood commercial districts in Boston have been designated Main Street programs since 1995 in citywide competitions, and another five will be selected this year. Each district receives technical assistance and a funding package from the City of Boston of $245,000 over 4 years. In turn, each Main Street organization raises matching funds, incorporates its organization and implements its programs according to an annual work plan.