The Response: A Prescription Drug Abuse Awareness Campaign
The United States Conference of Mayors (USCM) and pharmaceutical company Purdue Pharma LP have partnered since 2009 on the "Safeguard My Meds Prescription Drug Abuse Awareness Campaign" - a national awareness initiative to help curb the illegal trafficking and abuse of prescription medications. The campaign provides a comprehensive approach to awareness, education, and a 'call to action' about prescription drug abuse. The 'call to action' encourages parents and other adults to learn more about the problem of prescription drug abuse, safeguard medications in their homes and talk to their children about the real dangers of misusing prescription medications.
Each year, the current President of The United States Conference of Mayors has been the Campaign Champion, encouraging other Mayors to join him in addressing this important growing public health issue.
"The abuse of prescription medications is a growing public health problem in cities and towns across the country," according to Tom Cochran, USCM CEO and Executive Director. "It is time for officials at all levels of government to call attention to this problem and help their communities combat prescription drug abuse."
As part of this initiative, mayors are invited to roll out the Campaign in their communities using an array of materials and educational activities. The Conference has developed an online toolkit and other materials to help mayors implement Campaign-related activities within their communities.
The Campaign Tools
Television Public Service Announcements (view a sample video PSA by Baltimore Mayor Stephanie Rawlings-Blake)