December 9, 2002

"Mayor of Truckville" Arrives in Atlanta
U.S. Conference of Mayors Presents City with an All-New Dodge Ram Truck and the Key to "Truckville"

Atlanta -- The "Mayor of Truckville" was officially introduced to Atlanta Mayor Shirley Franklin today when the U.S. Conference of Mayors presented her with a new 2002 Dodge Ram pickup truck. The introduction concludes a campaign launched in cooperation with the Chrysler Group earlier this year.

The Dodge Ram pickup truck is tabbed the "Mayor of Truckville" because of its leadership and innovation among truck brands. The term was popularized in award-winning commercials featuring the rock group Aerosmith. "Truckville" represents the U.S. truck-buying market, where the Dodge Ram is steadily gaining share. Dodge Ram sales have increased nearly 30 percent this year.

"Inspired by the critical role mayors play in their cities, the campaign aims to recognize the growing transportation needs facing many municipal governments," said Frank Fountain, Chrysler Group Senior Vice President-Government Affairs and President of the DaimlerChrysler Corporation Fund. "City officials will be able to experience firsthand the versatility and possible alternative uses of the Dodge Ram."

The "Mayor of Truckville" campaign was announced at the annual meeting of the U.S. Conference of Mayors this past summer in Madison, Wisconsin. The mayors, representing cities throughout the U.S., were invited to participate in a program whereby two mayors would each receive a two-year lease of a 2002 Dodge Ram pickup truck. Mayors Shirley Franklin and Kirk Humphreys of Oklahoma City were named as recipients of the trucks.

"As Mayor of Atlanta, I am pleased to add the Dodge Ram 1500 pickup truck, 'The Mayor of Truckville', to our fleet," said Mayor Franklin. "I would like to thank the Chrysler Group and the U.S. Conference of Mayors for this gift to the City of Atlanta. We are sure it will get extensive use during its two years as Mayor."

According to J. Thomas Cochran, Executive Director of the U.S. Conference of Mayors, the cities will benefit from the vehicles. "Every additional resource is helpful, especially during these difficult economic times."

The U.S. Conference of Mayors is the official nonpartisan organization of cities with populations of 30,000 or more. There are 1,139 such cities in the U.S.

Chrysler Group is a longstanding supporter of the U.S. Conference of Mayors.

Lina Garcia 202.293.7330


©2004 U.S. Conference of Mayors